Hi. My name is Terry, and I'm the President of Quicksilver Accounting & Consulting,  Wilmington NC.

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How to pursue a profitable niche for your service business

In the last few years, our firm has been cultivating several niches.  It didn’t happen because we set out to look for a particular field, but as we got more experienced in those fields, people found us.  We decided each person in our firm would become knowledgable in a particular field so we could cover several specific areas.

When it came time to create a new website for Quicksilver Accounting & Consulting recently,  we knew we needed to bring these niches to the forefront and let our potential clients know we had expert knowledge in these areas.

Accounting is generally the same for most businesses, but as you start to work with certain areas like dental groups, lawyers, designers, etc.  you learn their ‘language”. You become familiar with their vendors, their client base, their marketing and their way of running a business.  Who wouldn’t want to work with a firm that already knows how their practice works?

Working in niche areas is a powerful and very profitable knowledge base for your firm and can apply to other business models outside of accounting as well.

So I’d like to give a few words of wisdom that I learned along the way-


  1. Set yourself apart by letting potential clients know you service this area.
  2. Make sure your website is equipped to bring in searches for these niches.
  3. Confirm your knowledge and experience. Show you know the language of their business.
  4. Seek niches your firm has high interest in and that you feel drawn to work within.
  5. Pick profitable niche categories.
  6. Charge a premium for your expertise.
  7. Ask for referrals from your clients. Let them know you would like to work with their peers as well.









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